Social Media for Public Service Organisations

This two-day Social Media Strategies course has been designed specifically for staff in the Irish Public Sector with the objective of significantly improving communication and engagement with citizens by enabling staff to plan, develop and manage effective social media strategies that meet the needs of their clients.

The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will learn from a mix of presentations, critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisations.

The course concentrates on the following areas:

» Preparing a Social Media Strategy and Content Plan for an Organisation.

» Developing Content for Social Media.

» Developing a Social Media Policy.

» Improving the Management and Resourcing of Social Media.

This is an instructor led, live online training course.

Course Dates include:

• 27-28 February 2025
• 15-16 May 2025
• 25-26 September 2025
• 20-21 November 2025

*Dates may be subject to change.  Please see the IPA website for up to date information and to book a place.