QQI Social Media Marketing

Course description

Course Details
This is a highly practical distance learning Social Media Marketing course designed to provide learners with an understanding of social media consumer behaviour, social metrics, and the skills required to develop a comprehensive and effective content marketing plan.

It is suited for digital marketing professionals, those who are responsible for social media marketing, or who wish to commence a career in this sector.

This distance learning, QQI accredited Social Media Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

By choosing to study this course with CMIT, learners have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. Learners will be able to upload assessments online and receive online feedback from their dedicated Tutor. The eLearning system can be used from any computer that has internet access.

Who should complete this Social Media Marketing course?
Digital Marketing Professionals: This course sharpens skills in data analysis and social metrics, essential for career advancement in the digital marketing field.
SME Business Owners: It equips small and medium enterprise owners with practical knowledge for boosting their online presence and customer engagement through social media platforms.
Career Switchers: Individuals looking to pivot into digital marketing will find this course provides a credible foundation, especially in social media marketing.
Students and Recent Graduates: For those in academic settings or newly entering the job market, this course offers an edge in employability by providing a nationally recognised qualification in a high-demand field.
Social Media Managers and Strategists: Ideal for professionals responsible for planning and executing social media strategies, as the course covers key aspects of consumer behavior, platform-specific marketing tactics, and content marketing planning​​.
Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing

Topics covered in this Social Media Marketing course

Unit 1: Social media consumer behaviour
Participation: the 5th P of Marketing
The four zones of social media
Needs and motives of social media users
Social media behaviour across platforms
Social media behaviour across generational segments
Unit 2: Social metrics
Use of digital marketing metrics in organisations
Website analytics
Social Engagement metrics: Likes, Comments, Shares, and Clicks
Social Awareness metrics: Impressions and Reach
Social Share of voice
Social Sentiment metrics
Conversion metrics
Unit 3: Key platforms: marketing applications
User base profiles
Guidelines for marketing
Case Studies
Unit 4: How to develop a Content Marketing Plan
Distributing and promoting content
Organic promotion
Paid promotion
Most commonly used content assets
How to develop a Content Marketing Plan
Assessment
This course is assessed through completion of an Assignment and a Project.
All work submitted must be the learners own work. There is no exam for this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
When you complete this course, you can use it as a credit (part completion) against CMIT’s QQI Level 6 Advanced Certificate in Digital Marketing, which can be completed over time by completing individual modules.
Accreditation
Following successful completion, you will receive a QQI Level 6 component certificate in Social Media Marketing (6F22333).
Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.