QQI SEO, Search and Email Marketing

Course description

This is a highly practical distance learning QQI SEO, Search and Email Marketing course designed to provide learners with an understanding of search engine optimisation and how to devise paid search adverts, online display ads and email marketing campaigns and how to measure their results.

It is suited for those who are working in digital marketing and wish to learn specific skills in SEO, online advertising and email marketing, existing marketeers who wish to learn new digital skills or those with an interest in commencing education or career path in the sector.

This distance learning, QQI SEO, Search and Email Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

By choosing to study this course with CMIT, learners have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. Learners will be able to upload assessments online and receive online feedback from their dedicated Tutor. The eLearning system can be used from any computer that has internet access.

Topics covered in this QQI SEO, Search and Email Marketing course

Unit 1: Search Engine Optimisation
Introduction to SEO
Search engine ranking factors
Infrastructure
On–site technical and content
Engagement
Off–site links, social and local
Measuring SEO performance

Unit 2: Paid Search (PPC) Advertising
How Paid Search works
Paid Search budgets
Targeting options
Keyword selection
Devising Ads
Landing pages
Measuring PPC campaign performance

Unit 3: Online Display Advertising
How Display ads works
Targeting options
Ad formats
Creative design of Display ads
Measuring Display ads campaign performance
Unit 4: Email Advertising
Goals of email advertising
Main types of email campaign
How to build an email database
Designing and sending emails
Measuring email campaign performance
Assessment
This course is assessed through completion of two Assignments.
All work submitted must be the learners own work. There is no exam for this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
When you complete this course, you can use it as a credit (part completion) against CMIT’s QQI Level 6 Advanced Certificate in Digital Marketing, which can be completed over time by completing individual modules.
Accreditation
Following successful completion, you will receive a QQI Level 6 component certificate in SEO, Search and Email Marketing (6F22325).
Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.