QQI Digital Marketing Strategy (Level 6)

Course Details

This is a highly practical distance learning Digital Marketing Strategy course designed to equip learners with an understanding of the concept and principles of digital marketing, an introduction to web analytics, digital marketing tactics and how to develop a digital marketing strategy.

It is highly suited for those who are working in digital marketing and wish to acquire strategic planning skills relevant to digital marketing campaigns, existing marketeers who wish to learn new digital skills or those with an interest in commencing education or career path in the sector.

This distance learning, QQI accredited Digital Marketing Strategy course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

By choosing to study this course with CMIT, learners have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. Learners will be able to upload assessments online and receive online feedback from their dedicated Tutor. The eLearning system can be used from any computer that has internet access.

Who should complete this Digital Marketing course?

Current Digital Marketers: This course is perfect for digital marketers who are looking to update their skill set and deepen their understanding of the strategic aspects of digital marketing. It offers advanced insights and techniques beyond basic digital marketing, making it ideal for professionals who are looking to stay ahead in a rapidly evolving field.

Career Shifters: For individuals considering a transition into the digital marketing field, this course provides an excellent foundation. It covers the essentials of digital marketing strategies, making it suitable for those with little to no prior experience in the field but are eager to enter it.

Beginners in Digital Marketing: The course is also well-suited for beginners who have an interest in building a career in digital marketing. It introduces them to the fundamental concepts and strategies needed in the digital marketing industry.

Business Owners: Business owners who want to understand and implement digital marketing strategies within their business operations will find this course highly beneficial. It provides the knowledge needed to effectively use digital marketing tactics to enhance their business’s online presence and reach.

Marketing Managers and Executives: Marketing professionals, particularly those in managerial roles, can benefit from this course by learning how to integrate digital marketing strategies into their overall marketing plans. This is crucial for effectively managing and leading their marketing teams in the digital space.

Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing

Topics covered in this Digital Marketing Strategy course
Unit 1: What is Digital Marketing
The marketing concept and marketing mix
The principles of marketing
Traditional v. digital marketing communications
Working in Digital Marketing

Unit 2: Web Analytics
Introduction
Traffic metrics
Visitor metrics
Events and content metrics
e-Commerce checkout metrics
Conversion metrics
Search metrics
Aligning metrics to business goals
Definitions

Unit 3: Developing a Digital Marketing plan
The STAR planning model
Situation Analysis (S)
Targets (T)
Actions (A)
Results (R) measurement with web analytics

Unit 4: Introduction to Digital Marketing tactics
Search engine optimisation
Display advertising
Google Search Ads
Affiliate marketing
Online PR
Social media marketing
Email marketing

Assessment
This course is assessed through completion of an Assignment and a Project.
All work submitted must be the learners own work. There is no exam for this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
When you complete this course, you can use it as a credit (part completion) against CMIT’s QQI Level 6 Advanced Certificate in Digital Marketing, which can be completed over time by completing individual modules.

Accreditation
Following successful completion, you will receive a QQI Level 6 component certificate in Digital Marketing Strategy (6F22323).
Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.