QQI Digital Marketing course

Course description

Course Details
This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.

It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

This distance learning, QQI accredited Digital Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this QQI certified Digital Marketing course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Entry Requirements / Prerequisites
Level 4 Certificate or Leaving Certificate (or equivalent) or relevant life experience detailed in a current Curriculum Vitae. Please provide details and attach a copy of either a current CV or Certificate.
As this NFQ level 5 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course.
Learners must be a resident of Ireland / based in Ireland.

Topics covered in this Digital Marketing course

Unit 1: Introduction to Marketing

The Marketing Concept
The Marketing Mix
The Principles of Marketing

Unit 2: Traditional Marketing and Digital Marketing

What is Digital Marketing?
Traditional Marketing v. Digital Marketing
Roles in Digital Marketing
Client Management

Unit 3: Developing a Digital Marketing Plan

The STAR planning model
Situation Analysis (S)
Targets (T)
Actions (A)
Results (R) measurement with web analytics

Unit 4: Search Engine Optimisation

Introduction
Search Engine Ranking Factors
How to optimise a Site for better Search Engine Positions

Unit 5: Online Advertising and Affiliate Marketing

Introduction
Display Advertising
Pay-per-click Advertising
Affiliate Marketing

Unit 6: Online PR, Social Media Marketing, and Email Marketing

Online PR
Social Media Marketing
Email Marketing

Assessment
This course is assessed through completion of a Project and a Portfolio of Work. This entails development of a marketing plan for a website and written work.
All work submitted must be your own work. There is no exam for this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.