QQI Digital Business Models (Startups)

Course description

Course Details
This is a highly practical distance learning Digital Business Models course designed to provide learners with an introduction to the digital consumer, digital innovation, generating and prioritising business ideas, digital business models and how to devise a comprehensive digital business canvas.

It is suited for those who are responsible for digital innovation in existing businesses, those who work in a digital organisation and need to learn about innovation, or those who intend to establish a digital start-up. This distance learning, QQI accredited Digital Business Models course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

By choosing to study this digital startup course with CMIT, learners have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. Learners will be able to upload assessments online and receive online feedback from their dedicated Tutor. The eLearning system can be used from any computer that has internet access.

Who should complete this Digital startup course?
Digital Business Strategists: Ideal for those working in or aiming to specialise in digital strategy, focusing on understanding and implementing innovative digital business models.
Entrepreneurs and Startup Founders: Perfect for entrepreneurs and startup founders who want to explore and implement effective digital business models for their ventures.
Business Development Managers: Suitable for professionals responsible for developing new business opportunities, especially in digital domains.
Management Consultants: Useful for consultants advising businesses on digital transformation and digital business model adaptation.
Product Managers in Tech Companies: Ideal for product managers in technology companies who need to understand the impact of digital business models on product development and market strategies​​.
Advancement: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing

Topics covered in this Digital startup course

Unit 1: The digital consumer
The digital consumer
Digital device ownership in Ireland
Online behaviour
Consumer engagement
Customer journeys and patterns of behaviour
Evolving online attitudes
Unit 2: Digital Innovation
The nature of innovation
Current and emergent disruptive innovations
The hype cycle
How consumers evaluate and adopt innovations
Unit 3: Generating and prioritising a business idea
Characteristics of innovators
Management practices that foster innovation
Tools to generate business model ideas
How to screen and prioritise ideas
Traditional development models
Rapid-development models
Unit 4: Digital Business Models
Introduction to business models
‘Pure play’ digital business models
Digitally enabled business models
Categories of e-commerce
Unit 5: Business Model Canvas
Business strategy
How to devise a Business Model Canvas
Business Model Canvas case studies

Assessment
This digital startup course is assessed through completion of an Assignment and a Project.
All work submitted must be the learners own work. There is no exam for this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
When you complete this course, you can use it as a credit (part completion) against CMIT’s QQI Level 6 Advanced Certificate in Digital Marketing, which can be completed over time by completing individual modules.

Accreditation
Following successful completion, you will receive a QQI Level 6 component certificate in Digital Business Models (6F22331).
Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland