Course description

Duration:
This is a Full-time One Year course, which runs from September to May. Exact details of the timetable will be given out to students during the induction process prior to class commencement in September.

Overview:

This course is intended for students who have an interest in the strategic and practical areas of business and marketing. The marketing and public relations landscape is changing with the development of Social Media and its use by many organisations, and students will learn to compete in this landscape. Modern business practices using relevant innovative technologies are at the core of this course. Students will gain applied experience by assisting in marketing initiatives, organising events, attending workshops, and completing a two-week work placement programme. They will acquire industry insights from guest speakers. This Pre-University course is an excellent foundation for those wishing to pursue Higher Education degree programmes in TCD, UCD, DCU, NUI Maynooth and other colleges.

Entry Requirements:
One of the following:

Leaving Certificate (LC Established LCVP, LCA) or equivalent
A Full Level 4 QQI/FETAC Award (or equivalent)
For Mature Applicants (aged 21 or over) – appropriate experience will be considered in lieu of formal qualifications. Note: Mature applicants may be entitled to VTOS funding. For details about VTOS, please contact the college.
Applicants whose first language is not English require level B2 competency on the CEFR language framework. Applicants may be required to undergo English language testing to establish their language competency.

Course Modules:

Business Administration Skills
Digital Marketing
Event Production
Marketing Practice
Web Authoring
Work Experience
Digital Presentation Skills
Entrepreneurial Skills
Spreadsheet Methods
Mathematics (Optional) for those students requiring Mathematics for progression through the CAO

Certification:
Level 5 QQI Award Business Studies (5M2102)

Special Features:

This course is supported by FIT, which offers students the opportunity to acquire essential skills to gain employment. Students are given training in job interview techniques and CV preparation.

All DFEi students are provided with an M365 account, which gives them access to the tools and resources needed to deliver assessment work while attending their course. M365 Apps include Word, PowerPoint, Excel, outlook and OneDrive.

Work Experience:
Students will be required to undertake a period work placement in an organisation connected to their vocational area during the academic year. Work Experience is mandatory for all our full-time Level 5 courses. Students are required to source their own work placement but will be assisted in this by the work experience teacher. The work placement is usually for a period of 10 days or a minimum of 60 hours. Students usually find the work experience element of the course to be invaluable and should bear in mind that a successful work placement can sometimes lead to further opportunities.

Additional Information:
Assessment:

Assessment techniques will be used to assess the knowledge and skills that students will have achieved on successful completion of modules:

Student Record
Collection of Work
Assignments
Examination (Written)
Project
Skills Demonstration

A full major award is granted on passing the relevant eight components. On successful completion of each component, you will be awarded a pass, merit or a distinction grade. See www.qqi.ie for more details

Progression Opportunities:
DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Office Administration and Management at DFEi.

Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme for entry to year one of a range of higher certificate and degree programmes, at Universities, Institutes of Technology and Technological Universities using their full QQI Level 5 major award. Places are not guaranteed in these Institutes and are subject to students meeting certain criteria. It is the students’ responsibility to consult with the relevant HEI for information on the admissions process and any specific entry requirements. Students may also refer to the individual HEI prospectus or may also refer to the QQI FET section of the CAO website. www.cao.ie

Examples of CAO progression opportunities are listed below.

Progression Examples:

Bachelor of Commerce (DN650)

BA Arts (DN520)

BA Humanities (DN530)

BSc Social Sciences (DN700)

BSc Sustainability (DN240)

BSc Psychology (DN720)

Bachelor of Business and Law (BBL) (DN610)

BSocSc Social Policy/Sociology (DN750)

University College Dublin – www.ucd.ie

BA Arts Management (DL822)

BA Digital Marketing (DL840)

IADT, Dún Laoghaire www.iadt.ie

Bachelor of Arts (MH101)

BBS in Marketing (MH404)

BBS in Entrepreneurship (MH411)

Maynooth University – www.nuimaynooth.ie

BA in Marketing Practice (NC020)

BA Human Resource Management (NC005)

BA Business (NC009)

BA Accounting and Finance (NC022)

National College of Ireland – www.ncirl.ie

Bachelor of Commerce (CK201)

University College Cork – www.ucc.ie

Bachelor of Commerce (GY201)

Galway University – www.nuigalway.ie

BBS Business Studies (DC111)

BSc Marketing, Innovation and Technology (MINT) (DC240)

BA International Relations (DC231)

BA Economics, Politics and Law (DC230)

BCL Law and Society (DC232)

Dublin City University – www.dcu.ie

BSc in Event Management (TU954)

BSc in Tourism and Digital Marketing (TU953)

BA in Tourism Management (TU747)

BSc in International Hospitality Management (TU952)

BSc in Property Economics (Valuation Surveying) (TU836)

BSc in Auctioneering, Valuation and Estate Agency (TU731)

BA in Digital Marketing (TU920)

BSc in Logistics and Supply Chain Management (TU907)

BA in Advertising and Marketing Communications (TU919)

Technological University Dublin – www.tudublin.ie

Bachelor of Law (TR004)

Bachelor in Business Studies – Global Business (TR080)

BA (Hons) in Business, Economic and Social Studies (B.E.S.S) (TR081)

Bachelor of Law/Business Studies (TR580)

Trinity College Dublin – www.tcd.ie

Career Paths:
Graduates of this course may seek employment in the business, marketing and digital environments in such roles as PPC advertising, search engine optimisation, social media to marketing planning and event management.