MSc in Marketing, Consumption and Society

The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the course aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instill an appreciation of marketing’s responsibilities to organisations and to society.

Course Aims

• Provide an understanding of marketing as a business philosophy and organisational function.
• Foster a critical appreciation of the discipline’s major theoretical debates.
• Develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
• Identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
• Nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
• Develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
• Provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
• Support the production of an independent piece of research on a subject of importance to the discipline of marketing.
• Develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.