Marketing Principles and Practices (e-learning)

Marketing Principles and Practices (e-learning)

Course Outline

Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary. The course comprises three core modules on the following subjects:

• What is Marketing?

• Principles of Marketing

• Marketing Practices

The course is highly practical in nature – it is packed with hints and tips to solve real-life work problems including quizzes to help reinforce your learning as you go. It also contains a ‘Marketing Audit’ module that allows you to analyse marketing activities in your organisation and apply you new knowledge in the workplace immediately.

What’s more, our online system will help you track your progress and take you straight back to where you left off, as well as help build your motivation. There is also a generous six-month window to complete the programme. You don’t need to load software onto your computer and you’ll need broadband, plus Microsoft Word 97 or above (or a word-processing program fully compatible with Word).

On completing the course, you will have earned a highly regarded Pitman Training Certificate. Pitman Training is highly regarded by employers; yet again top business professionals have voted Pitman Training to be the top independent training brand, through achieving Business Superbrand status.

If you’re interested in how to master other essential business skills, Pitman Training offers a full range of diplomas and career development options – check our Course Finder for details.