Marketing Mix (e-learning)

Course description

Marketing is often a core management skill often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.

This course will help you understand the different elements of the marketing mix as well as the key marketing principals of product, price, place and promotion.

The course lasts between 15-25 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary. The course comprises four core modules on the following subjects:

• The Role of Market Research

• The Role of the Marketing Mix

• Product Price Place Promotion

• The 7 P’s

The course is highly practical in nature – it is packed with hints and tips to solve real-life work problems including quizzes to help reinforce your learning as you go.

What’s more, our online system will help you track your progress and take you straight back to where you left off, as well as help build your motivation. There is also a generous six-month window to complete the programme. You don’t need to load software onto your computer and you’ll need broadband, plus Microsoft Word 97 or above (or a word-processing program fully compatible with Word).

On completing the course, you will have earned a highly regarded Pitman Training Certificate. Pitman Training is highly regarded by employers; yet again top business professionals have voted Pitman Training to be the top independent training brand, through achieving Business Superbrand status.

If you’re interested in how to master other essential business skills, Pitman Training offers a full range of diplomas and career development options – check our Course Finder for details.