Marketing for Managers – ILM

The ILM Unit Certificate – Marketing for Managers – has been designed for those people who seek to develop their marketing skills.

The subject topics are: 
The marketing concept and why it is relevant for managers
Simple organisational SWOT analysis in the marketing context
The four elements  of the marketing mix – with an example of how each is used within the context of the organisation.

Entry:

Entry is open and you do not need any prior qualification to join the course.

Certification:

On completion of a written assignment participants receive the ILM Unit Certificate in Marketing for Managers.

ILM is part of City and Guilds.

Duration and Times

The course runs over 1 day from 9:30 am to 4:00 pm with a break at lunchtime.

The course is delivered online in real time by the tutors.

E&OE