Marketing for Managers – ILM
Course Details
- Griffin College
- Nationwide
- Marketing, Sales and PR
- on request
- Job Skills and CPD, Online Courses - Distance Learning
- 1 day
Course Description
The ILM Unit Certificate – Marketing for Managers – has been designed for those people who seek to develop their marketing skills.
The subject topics are:
The marketing concept and why it is relevant for managers
Simple organisational SWOT analysis in the marketing context
The four elements of the marketing mix – with an example of how each is used within the context of the organisation.
Entry:
Entry is open and you do not need any prior qualification to join the course.
Certification:
On completion of a written assignment participants receive the ILM Unit Certificate in Marketing for Managers.
ILM is part of City and Guilds.
Duration and Times
The course runs over 1 day from 9:30 am to 4:00 pm with a break at lunchtime.
The course is delivered online in real time by the tutors.
E&OE