MA in Work-Related Behaviour with CRM

Overview

The MA in Organisational Behaviour with Customer Relationship management is designed to equip students with the fundamentals or organisational, personnel and human resource psychology with a particular emphasis on building and maintain strong customer relationships to develop a customer cantered approach to drive organisational success. Students on this programme will learn to lead and manage teams effectively and create a positive work environment with a strong focus on the relationship between employee and organisational behaviour and customer relationship management (CRM) strategies. Student will learn to devlop effective CRM strategies that resonate with different customer segments focusing on customer behaviour aiming to drive customer loyalty and satisfaction.

Who is this course for?

The programme is designed for graduates of Psychology, business, humanities, health, or social science who wish to enhance their own professional skills  to become organisational behaviour specialists who can drive change and innovation other to  become customer-centric leader.  Exploring the depts of organisation and personnel behaviour with a strong focus on customer relationship management students will learn to leverage data insight, communication techniques and how to use innovative technologies to optimise customer experience and drive business growth.

Accreditation

This Course is accredited by QQI and is approved for professional accreditation with the Association for Business Psychology (ABP)

Course Delivery

The MA in Work-Related Behaviour with Customer Relationship Management programme is taken over 1 Stage (3 Semesters on a Full-time basis and 5 semesters on a Part-time basis) comprising 90 Credits (ECTS) on the National Framework of Qualifications (NFQ). The timetable has been structured to optimise the utilisation of hybrid learning. It thus allows the learner to access classes in person or online to allow for a better work/life/study balance. This course can be taken over 1 year on a full-time basis or 2 years on a part-time basis.

Course Content

Name of Module                                                                 Mandatory/ Elective          ECTS/ Credits
Principles of Work Psychology                                                       M                                    10
Organisational Psychology                                                              M                                    10
Research Methodologies & Design                                                M                                    10
Personnel & Human Resources Psychology                                M                                    10
Theoretical Perspectives on Customer Experiences                  M                                    10
Customer Relationship Management                                           M                                    10
Dissertation                                                                                        M                                   30

Students who wish to exit the MA in Work-Related Behaviour with Entrepreneurship with the award of Post Graduate Diploma in Work Related Behaviour will complete all modules above with the exception of the Dissertation Module.

Entry Requirements & Selection Criteria

·         The Master of Arts in Work Related Behaviour with Entrepreneurship is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field. Applicants who wish to study for the MA in Work-Related Behaviour with Entrepreneurship may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.

·         Those who have completed other relevant education programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submission of programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2)award  at Level 8.

·         The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.

·         All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.

·         All applicants are required to be over 23 years of age.

·         All applicants will be required to attend for interview to ascertain their suitability for the Programme.