ILM Certificate in Leadership and Management (Marketing)

Course description

Course Details
This ILM Certificate in Leadership and Management – Marketing course provides existing managers (or those considering a career in management) with a comprehensive overview of managing marketing activities in the organisation. It will equip the learner with skills in understanding the organisation marketplace, planning, implementing and managing marketing activities across the organisation.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this ILM Certificate in Leadership and Management – Marketing course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback. You can use the eLearning system from any computer that has internet access.

Who should complete this ILM Certificate in Leadership and Management – Marketing course?

• Anyone in a marketing management role with an organisation.
• Newly appointed or existing managers and marketers.
• People who wish to gain a professional, accredited qualification in the subject matter by home study distance learning.

Entry Requirements / Prerequisites

• Level 5 certificate (Ireland) or equivalent qualification and/or relevant life and work experiences.
• As this is a Level 5 (UK)/Level 6 (Ireland) professional qualification, learners will be expected to reference their assignment work to a high academic standard.
• Candidates must be fluent in English with excellent written English Skills in order to achieve the assessment criteria. Queries on the standard required can be directed to the college.
• The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.
• As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
• Basic working knowledge of computers and access to a computer with internet access is required to do the course.

Topics covered in this ILM Certificate in Leadership and Management – Marketing course

Unit 1: Assessing Your Own Leadership Capability and Performance

Management and Leadership
Theories of Management and Leadership
Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
Professional Competencies: Developing and Coaching
Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
Management Development Options
Skills Audit and Development Plan

Unit 2: Understanding the Organisational Environment

Uses of PESTLE Analysis
Components of a PESTLE Analysis
Information Gathering
Political and Government Influences
Economic Influences
Social and Technological
Social Trends
Industry and Market Analysis
Technology Trends
Legal and Regulatory Environment
Environmental Influences
Ethics

Unit 3: Managing Marketing Activities

The Marketing Mix (4Ps)
The Principles of Marketing
Product v Services Marketing
The Marketing Planning Process
Marketing Analysis
Marketing Objectives
Marketing Strategy
Marketing Tactics
Brand, Product, Pricing, and Distribution Planning
Marketing Communications
Marketing Communications Planning
Message Strategy
Advertising Media Selection
Direct Marketing
Public Relations
Sales Promotion
Personal Selling

Assessment
This course is assessed through a series of tutor-marked assignments.
All work submitted must be your own work. There is no exam for this course.
As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies
Learners who successfully complete this programme may build on the units achieved towards another recognised ILM qualification.

ILM Membership
All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.

Accreditation
Following successful completion, you will receive an ILM Certificate in Leadership and Management (Level 5 UK) from the Institute of Leadership and Management.  This is an award on the UK Regulated Qualification Framework (RQF) and is comparable to an award at level 6 on the Irish National Framework of Qualifications.  CMIT is an approved ILM centre.