Google Analytics 4 (GA4) course

Course description

Course Details
In this GA4 course, you will learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics is key to achieving maximum benefit from your marketing efforts. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. With the release of Google Analytics 4 (GA4), the way you analyse your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

Within this Google Analytics GA4 course, you will learn how to set up GA4 to provide comprehensive and actionable insights and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyse it, and even export it outside Google Analytics (like Google Data Studio) or investigate further with BigQuery.

Who should complete this Google Analytics 4 Course?
Web professionals and Content Managers.
Marketers, Digital Professionals and eCommerce leaders and managers.
Anyone who wants to learn how to use Google Analytics 4 (GA4) to track and analyse user data and use this information to drive business decisions

Entry Requirements / Prerequisites
Learners should have a website, blogging site, mobile application to use with Google Analytics 4 and a basic understanding of using Google Chrome in order to install extensions.

Topics covered in this Google Analytics 4 Course

Module 1 – Google Analytics 4 – Course Overview

About Google Analytics 4
Course Intro Welcome
Instructor Intro

Module 2 – Fundamentals of Google Analytics

What is a Digital Product
Google Market Platform
Google Analytics Overview 2.4 Google Analytics 4 Overview
Whiteboard Discussion-How Does GA Work
Comparing GA3 to GA4
Whiteboard Compare Data Models
Demo- GA Console Walkthru
Admin Panel
Demo Admin Panel
Tag Manager
Demo Tag Manager
Segment Review
Segment Review Questions

Module 3 – Advanced Topics with Google Analytics

Upgrading and Running Parallel
Whiteboard Discussion – Parallel
Demo Console Parallel
Hands on Demo – Install GA4 on a Live Site
Understand Reporting Options, Lifecycle Collections
Hands on Demo – Exploring reports
Hands on Demo – Set up GA4 Custom Eventsmp4
Hands on Demo – Conversions, Audiences, DebugView 3.9 Hands on Demo – Advertising
Hands on Demo – Explorations: Insights
Hands on Demo – Lifecycle and Users
Google Big Query Connections
Demo – BigQuery Data Integrations
Google Ads
Demo – Google Ads
Google Signals
Demo – Google Signals
Certification Options
Segment Summary
Review Questions
Resources
Course Closeout

Assessment
Once you successfully pass the programme, you will receive a CMIT Certificate in Google Analytics 4 (GA 4).

Technical Requirements
Broadband internet connection of at least 10Mbps.
Browser – we recommend Chrome or Safari for Tablet or Apple Mac; and Firefox or Internet Explorer for PC hardware.
Operating System – PC (Windows 7 or later), Mac or Android.

Accreditation
You may optionally take exams to receive GA4 certification.