Course description
Especially in difficult trading times it is vital to concentrate scarce resources where the best chance exists of getting results. Good direct marketing campaigns identify and target those prospects most likely to react positively. By presenting our case in ways that make an impact we stand a far better chance of standing out from the crowd’.
By relating to what customers see as important we don’t waste their time, but help them to take positive action now.
Important direct marketing skills include:
Campaign Objectives
Target Audience
Creative Decisions
Developing The Offer
Framing The Message
Media Decisions
Action Plan
Campaign Review
Telemarketing Support
Mobile Marketing Support
Course Aims:
The course is for anyone who want to prepare themselves for successful direct marketing campaigns.
It is not necessary to have any prior qualifications or experience in marketing or sales.
Entry:
Entry is open
Certification:
Participants receive the Griffin College Certificate in Direct Marketing Skills.
Duration and Times
The course runs over 1 day from 9:30 am to 4:00 pm with a break at lunchtime.
The course is delivered online in real time by the tutors.
E&OE
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