Diploma in Sales and Marketing Leadership

Course description

Course Objectives:

This course is for people involved in sales and marketing who wish to develop their leadership and management skills. It is also suitable for people who wish to prepare themselves to take on these roles in the future.

Course Structure:

The course runs over three full days and incorporates the following units:

(A) Sales and Sales Management;
(B) Marketing for Managers; and
(C) Understanding Leadership

Key topics covered in the units are:

(A )Sales and Sales Management
The sales process Selling emotions Buying signals Closing the sale Dealing with objections Sales forecasting Budgeting for the sales team Recruitment and selection Organisation and compensation Sales team evaluation

(B) Marketing Management
The marketing concept
Marketplace analysis
From 4Ps to 7Ps
Pricing and the Boston Matrix
Market research and segmentation
Promotion Strategic marketing planning

(C) Understanding Leadership
Factors which influence leadership style
Leadership influence on individual and group behaviour
Leadership and management models
Leadership and power
Leading teams
Developing best leadership practice.

Certification:
Participants receive the Griffin College Diploma in Sales and Marketing Leadership

Optional ILM Unit Accreditation

Participants also have the option to receive additional accreditation from the Institute of Leadership and Management (ILM). ILM is a leading education and professional body for managers and is recognised in Ireland and internationally.

ILM is part of the City and Guilds organisation.

No ILM Examinations
One of the benefits of these courses is that there are no written examinations. Instead participants complete two written assignments –one on Marketing and one on Leadership related to your practical everyday work.

Tutorial support is provided as part of the course.

You then receive the ILM Unit Certificate in Understanding Marketing for Managers and the ILM Unit Certificate in Understanding Leadership.

Course Entry

Entry Entry is open –no prior qualifications are required to enrol.

Duration and Times

The course runs over 3 day from 9:30 am to 4:00 pm with a break at lunchtime.

The course is delivered online in real time by the tutors.

E&OE