Professional Academy Diploma in Digital Marketing Course

Fully Live Online Classes

Course Fee: €970  Discount 15% = €825.00 – 

Why take this Course:

This Digital Marketing and Social Media course will provide you with a holistic view of all digital and social media channels and platforms and provide insights on how these can be aligned with the strategic goals of your business.

Live expert-led digital marketing training including the following:  Master digital marketing skills development, build digital marketing strategies, social media marketing, paid search marketing, organic reach in digital marketing, PR in digital marketing, content creation and distribution, audience engagement, digital marketing optimisation, search engine optimisation (SEO), pay-per-click (PPC) campaigns, brand building across digital channels, drive valuable website traffic, convert website traffic, measure digital marketing campaigns, analyse and optimise marketing campaigns, proven digital marketing tactics and industry best practices.

What will I Study?

You will gain the essential skills and knowledge in digital marketing and social media to kick-start your career and work as a professional in this exciting field.  Learn to design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

Gain understanding of the key concepts of digital marketing strategy and social media and how it has changed customer behaviour and the implications for your role and the wider business.

You will learn in-depth the following modules:

• Introduction to Digital Marketing
• Social Media Marketing
• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Email Marketing
• Website Optimization
• Paid Social Media
• Content Creation
• Measurement and Analytics
• Digital Marketing Strategy

Upon successful completion of this course, learners will be able to:

• Comprehend the fundamentals of digital marketing
• Understand the online marketplace
• Develop digital marketing strategies
• Profile the online consumer
• Identify digital media channels: owned, paid, and earned
• Apply social media marketing techniques
• Develop strategies for content marketing
• Implement performance management for digital marketing channels

Kick-start your career and work as a professional in this exciting field. You will learn how to develop and implement a robust social media strategy that promotes trust and increases sales.

Entry Requirements
There are no specific entry requirement for this course.  If you are you a beginner, business owner (small and medium-sized) or want to up-skills this course will set you on your way.   A basic knowledge of computers is required.