Advertising Essentials Skills Training Course

Course description

As Thomas Beecham the head of the famous Beecham’s Powders company once said andlsquo;the trouble with advertising is that only half of the money I spend on it works -but I don’t know which half!”

Course Aims
The course is for anyone who needs to understand the basics of advertising for their organisation. It follows advertising from its historical development, the role of psychological appeals, developing creative strategies and planning and implementing successful campaigns.

Course Structure

Part 1 -History of Advertising:
History of Advertising
Advertising terms and concepts
Advertising as part of marketing

Part 2 -Psychological Appeals:
Human psychology in advertising
Appealing to consumers
Appealing to business customers

Part 3 -Creative Strategies:
Creating the message
Writing the copy
Layout and typography

Part 4 -Advertising Plans and Campaigns:
Advertising media -above the line
Advertising media -below the line
Campaign preparation and planning
Campaign review and evaluation

Entry
Entry is open. No prior qualifications are required to join the course.

Certification
Participants receive the Griffin College Certificate in Essential Advertising Skills.

Duration and Times

The course runs over 1 day from 9:30 am to 4:00 pm with a break at lunchtime.

The course is delivered online in real time by the tutors.

E&OE